audra noyes herndon BIO

Audra Noyes Herndon is a creative, entrepreneur, and fashion designer quickly gaining global recognition. Herndon personally trained under top names in luxury fashion from New York City to Paris, including Alber Elbaz at LANVIN and John Galliano. With a wealth of design and development experience and established industry relationships, Herndon launched her namesake brand, AUDRA, during Paris Fashion Week Spring in 2013. Since then, Herndon has led the operations and development of AUDRA, producing twenty two collections and gaining global validation and distribution. She earned accolades as a member of the 2019 FIT Design Entrepreneurs Class, a 2019 Arch Grant Recipient, and a 2022 St. Louis Business Journal’s 40 under 40 Award Recipient. 

Herndon’s distinct point of view and unique skill set has set her apart in the industry. Herndon has been recognized in industry-leading publications for her business and design acumen including being named ‘One to Watch' by “Women’s Wear Daily” and Forbes’s “Bad Girl” Fashion and Beauty Entrepreneur. Additionally, Herndon’s designs have been worn by Hollywood icons such as Susan Sarandon, Tracee Ellis Ross, and Marion Cotillard,  and have been featured repeatedly on the pages of VOGUE, ELLE, and other top publications. 

Currently, Herndon is the Owner, CEO and Creative Director of AUDRA. She is also an integral member of her local community, serving on the Young Professional Board of the  WCHOF and Connections to Success Midwest. Passionate about mentorship, Herndon regularly mentors students and designers, while actively participating in community and arts education initiatives.

About AUDRA

AUDRA is a St. Louis-based, globally validated womenswear brand established by Paris-trained Audra Noyes Herndon in 2013. Fueled by her late father's memory, Herndon draws inspiration from men's tailored clothing and infuses her feminine voice, creating a timeless dialogue between father and daughter that transcends her design process. 

AUDRA’s uncompromising quality and beauty stem from a commitment to consciously create seasonless and ageless styles, the pieces that remain a constant in a woman's wardrobe. AUDRA imports fabrics from small-batch, family-owned mills in Europe and Japan, followed by each ongoing step of manufacturing done entirely in America, at female-owned factories, delivering limited runs of high-quality, thoughtful clothing. 

For more information or to shop AUDRA online, visit audraofficial.com or call 314.275.0758.